Not Your Average 30
A 30-day challenge that’s more than a reset. It’s a proven plan that lays the groundwork for a healthy lifestyle that sticks-not just for 30 days- but for a lifetime.
We start Monday, January 20th! 30 days of coaching, accountability, workouts and a simple meal plan for just $30!!!
Imagine this: clothes fitting better, a leaner midsection, energy that lasts all day, and a renewed confidence in your own skin—at any age!
In just 30 days, the Not Your Average 30 Challenge will introduce you to the two game-changing habits that move the needle the most: protein and strength training. This results-driven program is designed to help you build lasting strength while delivering quick wins that transform how you look and feel, starting now!
Have you ever felt like the older you get, the more "out of control" and complicated maintaining your health becomes?
As midlife women, we have more power than we realize. And I promise you—it's not about doing more, it's about doing what matters most.
Over 30 days I'm going to show you how to take back control with just 2 powerful tools. Strength Training & Protein.
I promise that in just 30 days you'll:
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Feel a significant increase in energy, say goodbye to the afternoon exhaustion and the 5 cups of coffee needed to start the day.
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Reduce those relentless cravings that sabotage your progress by over 90% (Yes! You read that correctly!) No more guessing or surviving on sugary snacks. You’ll master the power of protein and balanced meals to fuel your day without feeling deprived.
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Kickstart your weight loss, lose inches, and discover the exact rinse-and-repeat steps you need to continue losing fat long after the 30 days are over.
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Feel stronger and more confident – No more random workouts that don’t deliver. You’ll experience real progress, gain strength, and feel the difference in your everyday life.
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Reduce aches and pains – Imagine fewer aches, better mobility, and feeling younger by focusing on what your body truly needs.
In just 30 days, you’ll begin turning your health around with 2 simple steps: Strength Training & Protein. $30 for 30 days! Only $1 a day!
We start Monday, January 20th! 30 days of coaching, accountability, workouts and a simple meal plan for just $30!!!
Are you ready to take back your health?
🎵It Takes Two Baby 🎶 Strength Training and Protein
Muscle is the SOLUTION for midlife women who want a healthy and responsive metabolism.
On average women lose 3-8% of muscle mass each decade unless you take steps to preserve it.
Protein is the building block for a stronger, leaner you!
It fuels muscle growth, supports recovery, and keeps you feeling satisfied, helping to balance your metabolism and keep cravings in check.
We start Monday, January 20th! 30 days of coaching, accountability, workouts and a simple meal plan for just $30!!!
Ladies, it's time to BREAK the cycle!
Ladies in Your 40s, 50s & Beyond...
By now, we’ve spent decades trying all kinds of fitness and nutrition “challenges” and programs. Most of them felt too restrictive, too complicated, or left us feeling stuck—only to rebound and gain it all back.
With age, stress, and less activity comes a metabolism that doesn’t quite fire like it used to. Add to that one of the three stages of menopause (peri, menopause, or post), and suddenly it’s not just a few extra pounds—it’s a whole new set of challenges.
We’ve been told this is normal in midlife. We’re led to believe it’s all about “aging.” Yes, there are things we can blame on aging (hello, chin hairs and gray roots!), but in reality, it’s our choices and habits that have shaped where we are today.
It’s time to stop living average and start living strong!
In just 30 days, you’ll begin turning your health around with 2 simple steps: Strength Training & Protein. $30 for 30 days! Only $1 a day!
We start Monday, January 20th! 30 days of coaching, accountability, workouts and a simple meal plan for just $30!!!
You Don’t Need to Overhaul Your Life or Spend Hours in the Gym.
Nope, it just takes two things—strength training and protein.
THIS IS FOR YOU IF:
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The thought of another “New Year, New Me” restrictive program makes you want to crawl back into bed... and stay there.
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You’ve spent so much on fad diets, quick fixes, and miracle pills that you could have your own personal chef and trainer by now.
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You’re done with the all-or-nothing approach. You’re ready to wade in, build solid habits, and finally stop drowning in the cycle of extremes.
We start Monday, January 20th! 30 days of coaching, accountability, workouts and a simple meal plan for just $30!!!
Hi, it’s me, Kat!
(AKA: Chronic Dieter, Fitness Gadget Junkie, Quick-Fix Queen, Infomercial Addict, and Detox Mastermind)**
I’m Kathy DiNatali, a 57-year-old personal trainer, nutrition coach, women’s coaching specialist, and the creator of **NOT YOUR AVERAGE LIFESTYLE**.
I get it because I’ve been there. I was the chubby, awkward kid growing up, which led to my 20s and 30s being a blur of fad diets and fitness gadgets. (Anyone else try to get abs with those “electrical shock pads?” No? Just me? Cool, let’s move on.)
Then, in my 40s, I thought the *real* answer was fitness competitions—because nothing says "sustainable health" like extreme show prep diets and hours of sweaty cardio, right? I figured the more I sweat, the more progress I made. Except my metabolism was so shot that even two-a-day workouts weren’t cutting it. Enter perimenopause: hello, hot flashes and hormonal chaos.
Thankfully, at my lowest point, I found a coach who helped me flip the script. Instead of obsessing over the scale, the mirror, or my pant size, I started focusing on my *health*. It wasn’t easy—it took time and a lot of mindset shifts. But the two biggest game-changers for me? Strength training and hitting my daily protein goals.
Those two pillars became my saving grace as I navigated perimenopause, menopause, and now post-menopause. And guess what? They’re the same building blocks I want to share with you over these 30 days.
This isn’t about spending hours in the gym or meal prepping until you lose your sanity. It’s about efficient, structured strength training sessions and making sure you’re getting enough protein—without the hassle. I designed **NOT YOUR AVERAGE 30** for midlife women who want to feel strong, fit, and energized—without the fluff.
This isn’t your average “New Year, New Me” program, and it’s definitely not another fad diet. It’s about sustainable strength and feeling amazing in your own skin.
Screw average! Let’s get strong and fit together.
For Just $30, Here’s Everything You’ll Get in the Not Your Average 30 Challenge
A Complete Strength Training Program in the NYA App
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A 30-day progressive strength training program that can be done at home or at the gym.
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Workouts tailored to your schedule: choose from 3- 4, days per week.
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30-minute workouts designed to fit into your busy life.
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Video demonstrations of every exercise to ensure proper form and confidence.
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Built-in weight tracking and progress monitoring to keep you motivated.
A Simple Plan to Hit Your Daily Protein Goals
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A 30-day meal plan to help you reach your protein goal of 100-120 grams/day.
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4 weeks of menus, recipes, shopping list and meal ideas you can follow or adapt.
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No complicated diets—just straightforward, realistic guidance for fueling your body.
Daily Support and Motivation
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Daily motivational emails to keep you inspired and on track.
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Tips and reminders that progress is about consistency, not perfection.
This isn't just another New Year, New Me program; it's a promise to yourself. A promise to do something different.
Over these 30 days, you have my support to help you take small but meaningful steps toward your health goals (that fit easily into your busy life).
Create the consistency you need to get in shape...and stay in shape.
You'll be able to feel stronger, move with ease, and feel a deep sense of pride in your progress and commitment to yourself.
We start Monday, January 20th! 30 days of coaching, accountability, workouts and a simple meal plan for just $30!!!
Not Your Average 30!
Start enrollment by dropping your name and email below, from there you will be taken directly to my Not Your Average Strength Training App to make payment and set up your account!
We start Monday, January 20th! 30 days of coaching, accountability, workouts and a simple meal plan for just $30!!!
Why This Challenge Works
Say goodbye to cookie-cutter workouts and crash diets. This challenge focuses on two key pillars—strength training and protein—to reduce inflammation, build lean muscle, and ignite your metabolism.
Perfect for Busy Women
With everything accessible through the NYA App, this challenge is designed for women on the go. All you need is your phone and the commitment to invest 30 minutes a day.
Plus, Prizes!
Complete all your workouts each week, and you’ll be entered to win fun prizes!
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When does it start?The 5 day challenge kick off call is Sunday, April 14th with the challenge officially starting on Monday, April 15th.
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What are the dates of the group calls:Sunday, April 14th Wednesday, April 17th Friday, April 19th
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What if I can’t make the group calls?All calls will be recorded to watch back on your own time. They will also be inside of our private Facebook Community.
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Are there any prizes for participating in the challenge?Yes, there will be a variety of ways to be eligible for prizes. Watching the LIVE CALLS Daily prompts inside our private community. AND MORE!
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Who is this challenge for?This challenge is perfect for anyone who has struggled with a slow metabolism, low energy, cravings, or stubborn weight gain. Whether you're just starting your wellness journey or looking to break through a plateau, our challenge is designed to meet you where you are and help start working towards your goals.
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What if I've tried other diets and nothing has worked?We understand that feeling frustrated and defeated by past attempts to improve your health. That's why our challenge is different. We focus on sustainable lifestyle changes and provide you with the tools and support you need to succeed where other methods may have failed.
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Do I need any special equipment or ingredients to participate?No special equipment or ingredients are required for this challenge. We provide you with everything you need to get started, including meal plans, recipes, and grocery lists. All you need is a willingness to commit to yourself and your health.
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How much time will I need to commit each day?We recommend setting aside about 30-60 minutes each day to participate in the challenge activities, including meal preparation, exercise, and self-reflection. However, you can adjust the activities to fit your schedule and lifestyle.
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What happens after the 5-day challenge is over?Our goal is to provide you with the knowledge and tools you need to continue your health journey beyond the challenge. We offer ongoing support and resources to help you maintain your progress and continue making positive changes in your life.